The Group of 33: the big moo: stop trying to be perfect and start being remarkable.
Portfolio, 2005, 658.8 BIG
This quirky book presents a group of thirty-three leading business thinkers who draw on the philosophies of Seth Godin's best selling Purple Cow: transform Your Business by Being Remarkable. Using case stories to illustrate their approach, the writers of The Big moo stress the need for the development and promotion of ideas which will embrace change, take risks, and stand out in the market.
Click here for the Big moo website.
Available to borrow by RSA Fellows - contact the Library for details. Ask about our Freepost service.