The Search: how Google and its rivals rewrote the rules of business and transformed our culture
Nicholas Brealey, 2005, 025.04 BAT
John Battelle explains how the search industry is changing the way we live in profound and unpredictable ways. Focusing on the rise of Google, it includes exclusive interviews with some of the biggest names at the top companies, including Google founders, Larry Page and Sergey Brin.
John Battelle's blog.
Interesting post here about Battelle and Penguin's disagreement over Google Book Search.
Available to borrow by RSA Fellows - contact the Library for details. Ask about our Freepost service.
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