New Book - The Challenge of affluence

Avner Offer
The Challenge of affluence: self-control and well-being in the United States and Britain since 1950
Oxford University Press, 2006, 306.309 OFF












Using comparative studies of US and British market consumption and drawing on extensive cognitive and social research, The Challenge of affluence provides a reasoned critique of modern consumer culture within western societies, especially confronting the assumption that freedom of choice necessarily maximizes individual and social well-being. The Challenge of affluence is one of the RSA Library 'Books of the month' for April 2006, a good synopsis is also provided by an Economic History Society review .